WorkSafe Saskatchewan and their partners (including the Saskatchewan’s Worker Compensation Board) ran a Mission Zero campaign in 2012. They advertised their campaign across the province encouraging companies to make Zero their Mission. As the Saskatchewan 2012 Safe Employer, K-Line was featured prominently in the campaign. As quoted by Jim Kellett, K-Line’s Senior V.P.- Operations & Engineering, “Safety is an integral part of our business. It is not simply a priority, but a main component of everything. At the end of the day, employees are the ones that make it happen”. The advertising campaign wrapped up in the summer of 2012, featuring K-Line in many print publications across Saskatchewan. To view the featured advertisments, see below.